Tuesday, 20 September 2011

Breil Satellite wristwatch concept









My entire for the Breil steel watch competition on designboom.

text:
The Breil Satellite sets a new standard for innovation in design and technology. Showcasing the different visual and physical qualities of steel, the Satellite is a symbol of strength, confidence, emotional reflection and effortless elegance, expressing the personalities of its male and female wearers. The watch face on the raised, waved dish displays a mesmerising jewel quality and signifies the cyclical, perpetual nature of time and space, while bold inverted hands circle around the face edge pointing towards the Breil logo, indicating the Breil brand to be the centre of the Satellite's micro-universe. Finally, a simplistic shackle strap compliments the piece, reflecting the dominating nature of time. This is a visually compelling and evocative timepiece that is backed by deep design intent.